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Common Medical Marketing Area

Common Medical Marketing Area

Doctor with elderly patient photoThe Common Medical Marketing Area (CMMA) is defined as the geographic area from which a community customarily receives it's medical care.  Medical Marketing usually takes place within this Area.  The CMMA is not a set geographic boundary, rather, the CMMA varies depending on the service from county to county and enrollee to enrollee.  It is important to note that if an enrollee requests transportation to a distant location for a service that is available within the CMMA, transportation may be denied.